Earlier this month two lucky gamers received a great surprise at the end of the Mazda MX-5 Challenge, which promised a brand new 2016 MX-5 Miata to the gamer who won the tournament in Forza Horizon 2. David Goss, of Missouri, won the video game tournament at the Electronic Entertainment Expo in Los Angeles, while Colin Miller, of Indiana, received 2^nd place. The Japanese automaker gave both Miller and Goss a big surprise – a 2016 Mazda MX-5 Miata. Eric Watson, Director of Marketing for Mazda North American Operations, said: “We’d like to say congratulations to David and Colton as we know they spent many hours behind the virtual wheel leading up to E3 in anticipation of the big race. They both spent so much time preparing for this event that we didn’t want one of them going home empty handed.” If you would like to read the full article please click on the link below:

http://www.carscoops.com/2015/06/lucky-gamers-win-2016-mazda-mx-5-each.html

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

Schwartz Mazda was recently recognized by Mazda for celebrating its 40^th anniversary as a Mazda dealer. John Schwartz, along with his late brother Jim, have owned the dealership since their grandfather Maurice Schwartz handed it over to them. Maurice opened the dealership in 1919, where he sold Willys, Knights and Whippets. The brothers’ journey with Mazda began in 1975, when they began selling the Japanese automaker’s vehicle models. Jim O’Sullivan, President and CEO for Mazda North American Operations, said: “Marking 40 years is rare for a dealership today.” If you would like to read the full article please click on the link below:

http://www.app.com/story/getpublished/2015/06/22/schwartz-mazda-celebrates-40-years-as-a-mazda-dealer/29136279/

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

The third generation Mazda MX-5 Miata will soon be out of production to make room for the increasing demand of the 2016, fourth-generation, roadster. Earlier this month, the current model year was awarded top honors in its segment for J.D. Power’s annual Initial Quality Survey; this is the sixth year in a row for the 3^rd generation roadster. The 2016 MX-5 Miata goes on sale in July and will have a starting price of $24,915. If you would like to read the full article please click on the link below:

http://www.mazdausamedia.com/2015-06-18-Mazda-MX-5-Miata-Takes-Top-Segment-Honors-in-J-D-Power-Initial-Quality-Survey

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

Mazda is currently reworking its current fuel efficiency system in hopes of improving its overall MPG rating by 50%. The Japanese automaker hopes that implementing a new ignition process, helps its engineers achieve their goal. Additionally, Mazda is looking into several solutions on how to reduce heat lost through the exhaust system – which saps about 30% of the fuel’s energy. If you would like to read the full article please click on the link below:

http://www.autoguide.com/auto-news/2015/06/mazda-seeks-50-percent-better-fuel-economy-by-2020.html

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

The power retractable hardtop on the previous-generation Mazda MX-5 Miata sold very well and gave people an easy way to stay out of the rain that isn’t simply a cloth or vinyl. Last week, Car and Driver published an article focusing on the MX-5 Miata PHRT that Mazda is not building. Although the power-retractable hardtop is much better than a folding top, it also added 77 pounds of weight to the vehicle that prides itself for being lightweight. Regardless of the fact that Mazda will not deliver a 2016 MX-5 Miata PRHT, Car and Driver’s artist managed to put together a few renderings of what the car would look – and we love it! If you would like to read the full article please click on the link below:

http://blog.caranddriver.com/rendered-the-mazda-mx-5-miata-power-retractable-hardtop/

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

Florian Latorre, Mazda Champion, won his first race of the season this month in Toronto. The 18-year-old and his Cape Motorsports held off a first lap challenge and cruised to an easy 5.3 second victory over Team Pelfrey rookie, Pato O’Ward in Cooper Tires Pro Mazda Grand Prix of Toronto. This was the first Pro Mazda podium of the season for the popular 16-year old O’Ward of Monterey, Mexico. Moreover, scoring his sixth podium finish of the season was 20 year-old Timothe Buret – who was able to push his vehicle from fourth place to get around Grist on the same lap as O’Ward. In a post-race interview with Latorre, he said: “I really like street courses, especially in Toronto. I find that street courses are like karting – you can really attack the bumps and the curbs – so I think that is why I do well here. There has been some pressure since I am a MAZDASPEED driver this year. I am coming back in the championship now, with better results and now my goal is to get the most wins possible until the end of the year.”  If you would like to read the full article please click on the link below:

http://www.racer.com/road-to-indy/item/117981-pro-mazda-latorre-takes-first-win

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

The 2016 Mazda MX-5 Miata not only weighs 150 pounds lighter but also returns to its roots as a fun easy-to-handle car. The first generation roadster, also known as the NA, has introduced in 1989; now, nearly 30 years later, the fourth generation model has reached yet another milestone. This year’s model weighs less than ever before and is a mechanical joy to drive. Drivers enjoy the ability to drift fearlessly – the 1.6 liter is a four-cylinder with a five-speed manual transmission with 116 horsepower. If you would like to read the full article please click on the link below:

http://www.wsj.com/articles/2016-mazda-mx-5-the-miata-gets-back-on-track-1433524538

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

When it comes to wheel design, the more flashy and dynamic, the less likely it is to perform. This is unacceptable to Mazda engineers. So when designing the Mazda6, Mazda pushed the boundaries to create a near-perfect wheel. In the end, more than 20 designs were tested-and rejectred. The end result is a wheel that looks beautiful, while also being strong yet light. In fact, every aspect of the Mazda6 is designed to give the driver a complete connection to the car within the first 100 meters of driving. If you would like to read the full article please click on the link below:

http://mazdausa.com/MusaWeb/musa2/pdf/brochures/2016/2016_Mazda6_Brochure.pdf

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

Mazda makes life simple – in the past, if you wanted a vehicle that could adapt to your changing lifestyle, you had to give up on driving excitement. If you wanted more versatility and fuel efficiency, performance was going to get left behind. Not anymore. Thanks to the Mazda CX-5, you’ve got it all. The CX-5 is our declaration that a stylish five-seater with generous space, smart technologies and class-leading highway MPG doesn’t have to come at the expense of driving feel. More than a crossover SUV, the CX-5 is a call to drivers to experience all the capability you need, without sacrificing the control you want. If you would like to read the full article please click on the link below:

http://mazdausa.com/MusaWeb/musa2/pdf/brochures/2016/2016_Mazda_CX5_Brochure.pdf

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target

The 2016 Mazda CX-5 has been recognized as the signature style of the compact crossover SUV that was launched and produced by Japanese carmaker Mazda in 2012 for its 2013 model year lineup. The Mazda CX-5 is typically described as being very dynamic, fun and agile. This model shares the production platform of the Mazda3 and the Mazda6 and thus has the same features and SKYACTIV TECHNOLOGY suite that two sedans boast. When this model is compared to the latest compact SUVs in the market, this model can definitely hold its own. If you would like to read the full article please click on the link below:

http://masterherald.com/2016-mazda-cx-5-remains-the-athlete-in-its-small-suv-class/18139/

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target