Monthly Archives: July 2017

Mazda Tests Reactions Of Consumers To Features Commonly Associated With High-End Luxury Models

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In a clever marketing ploy, Mazda’s North American Operations recently conducted a test among consumers to pick the vehicle they liked best after a test drive.  The consumers were under the impression that the vehicles were high-end luxury cars.  However, they were in for a surprise!  Unbeknownst to them, one of the vehicles was a Mazda.  Cardinale Mazda Salinas, located in the Salinas Auto Mall, shares the startling results of the consumers’ choice.

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Can Consumers Differentiate Between A Luxury Car And Mazda?

Given the opportunity to test drive a high-end luxury vehicle and a Mazda, with all identifying features of both cars removed, the test was to see which vehicle consumers would choose after a test drive of each model.  The test proved so insightful that it has been made into a 30-second ad campaign for Mazda.  Overwhelmingly, five out of six consumers chose the Mazda vehicle over the high-end luxury car.  This is great news for Mazda!  Now maybe consumers will realize that a Mazda can provide all the comforts of a high-end luxury vehicle at a far more affordable price. The advertising spot is scheduled to run now through September 4th on major television channels. Catch it while you can!

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Come To Cardinale Mazda Salinas To Test Drive A Mazda Today

Why not discover for yourself just how similar a Mazda is to a high-end luxury model?  Stop by Cardinale #MazdaSalinas and test drive the Mazda model of your choice!  We’ve got a great selection of the latest Mazda models, including the 2017 Mazda CX-5 crossover SUV and the 2017 Mazda Miata MX-5 convertible.  Check out our website at www.CardinaleMazda.com for a complete listing of our inventory.  You can be driving in style in no time.  Our friendly Sales team and Finance department can help you drive off the lot the same day in your new Mazda.  Enjoy the ride!

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Cardinale Mazda Salinas Encourages You To Get Fit This Summer At Titus Park Swim And Tennis Club

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If you haven’t joined already, Cardinale Mazda Salinas, your local Mazda auto dealer, highly recommends a family membership at the Titus Park Swim and Tennis Club.  Located at 127 San Benancio Road in Salinas, it’s the perfect place to make new friends and connect with old friends.  The best part, however, is you and your family can keep fit this Summer by regular swimming and games of tennis!

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Come To The Community Swimming Hole

At Titus Park, you’ll enjoy a sense of community with the people in your neighborhood.  Fun for all ages awaits and who doesn’t enjoy a cool dip in the pool on a sizzling hot day?  For those with small children, there’s a kiddie pool.  Lifeguards are plentiful and attentive.  There are frequent “adults only” swim breaks.  When the kids get hungry, there’s a snack bar available.  Special events are planned throughout the Summer, such as movie nights.

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Tennis Anyone?

Tennis fans will enjoy making use of Titus Park’s tennis courts.  Whether it be singles or doubles, swing your rackets and send those tennis balls flying across the net.  It’s a great workout for all ages!  It’s never too late to learn, and it’s always an opportunity to teach the next generation how to play tennis.  After you’ve finished a match, soothe your muscles with a swim in the pool!

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Visit Cardinale Mazda Salinas And Browse Our Lots

We’d love for you to visit us at Cardinale Mazda Salinas!  We’re easy to find, right here in the Salinas Auto Mall.  We’ve got a great selection of the latest Mazda models and #CertifiedPreowned vehicles.  Come browse and talk to our friendly Sales team about our current specials.  We’ve got a car for every lifestyle and budget!  See our website at www.CardinaleMazda.com for a complete listing of our inventory.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Why Mazda’s Plans For A Diesel Market In The U.S. Might Be A Brilliant Move

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In a year that has seen Mazda’s worldwide sales volume increase by 1.6%, U.S. sales failed to increase.  However, Mazda has a plan that may help increase future U.S. sales, namely making a diesel-powered CX-5 available to U.S. markets. We’re excited about this at Cardinale Mazda in Salinas.

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Diesel-Powered Mazda Vehicles Sell Briskly In Other Countries

There is a global pattern developing of increasing sales of Mazda vehicles equipped with a diesel engine.  For example, Mazda sales of diesel-powered CX-5s in Japan is roughly 74% and it’s 58% in Europe.  In the U.S., of course, there have been zero sales of diesel-powered Mazda units simply because of its unavailability.  Mazda has plans to shake up its global sales with a goal of increasing sales by 50,000 units.

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CX-5 Is The Perfect Choice For Debut Of Diesel Engine In U.S.

It’s no secret that the most popular Mazda vehicle in the U.S. is currently the CX-5 crossover SUV.  Sales are continuing to climb with the recent release of the 2017 Mazda CX-5.  So it’s a perfect fit to introduce a diesel-powered Mazda CX-5 since it’s already a well-received and top-selling Mazda vehicle.  What are some of the other Mazda models that we might be seeing in the U.S. in the not-too-distant future with diesel engines?  The obvious choices are the CX-9, Mazda 6, and the CX-3.  The diesel revolution may just be beginning in the U.S., but it’s sure to be a brilliant move for Mazda!

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Make Cardinale Mazda Salinas Your One-Stop Mazda Auto Dealer

We want to be your one-stop auto dealership.  Make the Mazda brand your first choice every time.  We’ve got the best selection of all the latest Mazda models and #CertifiedPreowned vehicles.  To see our current inventory, check out our website at www.CardinaleMazda.com.  Let us know how we can best serve you.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

 

Cardinale Mazda Salinas Offers Tips For Staying Cool In Your Car

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As summer heat waves descend upon us, it’s important to find ways to keep cool.  Cardinale Mazda Salinas, your favorite Mazda auto dealer, has some suggestions for how you can keep yourself, your family and pets cool in your vehicle during the hot summer months.

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The Importance Of Vehicle Maintenance During A Heat Wave

The most important consideration in staying cool in your vehicle, is to make sure it is in top running condition.  Bring your vehicle to Cardinale #MazdaSalinas, and let our highly trained Service technicians give your car a tune-up.  We’ll check to be sure your radiator is free of leaks and that you have enough fluids in your car to prevent overheating.  Let us inspect your tires to be certain they are well-inflated and in good shape.  In addition, we’ll be glad to check your air-conditioner and see that it is putting out plenty of cold air.

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Never Leave Children Or Pets In A Vehicle During Hot Weather

No doubt you’ve seen the headlines about children or pets dying in vehicles when left unattended for even a short duration.  That’s because the temperature inside a closed up vehicle climbs at an astonishing and dangerous rate.  It’s never safe to leave pets or children unattended inside a vehicle.  The risks are many, including having your vehicle’s windows smashed by well-meaning individuals who think they are “saving” the lives or your pet or children.  Plan accordingly so you are not faced with a dilemma of having to leave pets or children unattended in a car. It’s always a good idea to devise a plan when you have infants or small children traveling with you in a vehicle to make sure you don’t accidentally leave them behind.  For instance, take off one of your shoes and place it on the floor in front of a child’s car seat.  You’ll surely notice that you are only wearing one shoe when you exit your vehicle, prompting you to find the other shoe and see that you need to remove your child or children from the car.

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Other Tips For Summer Travel

If you are planning a road trip, try to do most of your driving in the early morning or later in the evening, when it is likely to be cooler.  Keep cool drinks on hand, including plenty of water to keep everyone hydrated.  If you have small children, use window shades — they are easy to install and most are the stick-on variety.  Pack an emergency kit for road trips and include such things as sunscreen, an extra car charger for your cell phone, and snacks.

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Visit Cardinale Mazda Salinas For Your Next Vehicle

Come see us the next time you’re in the market for a new vehicle. We’ve got a great selection of the latest Mazda models, including the 2017 Mazda Miata MX-5.  We also encourage you to browse our lot and see our Certified Preowned vehicles.  Or, see our website at www.CardinaleMazda.com for a complete listing of our inventory.  Our user-friendly website makes it possible for your next car to be just a few clicks away with an online application for quick pre-approval.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

2017 Mazda CX-9 Recipient Of Top Safety Pick+ Rating From IIHS

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Another reason for Mazda to celebrate — the recently released 2017 Mazda CX-9 has earned a Top Safety Pick+ rating from the Insurance Institute of Highway Safety (IIHS).  This is a prestigious, top rated score awarded by the IIHS. As your #1 Mazda auto dealer, Cardinale Mazda Salinas, we’re proud to stand behind the Mazda brand.

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Excellent Safety Rating For The Mazda CX-9

The 2017 Mazda CX-9, a family-friendly, three-row SUV was put to the test by the IIHS and passed with flying colors in every category.  This included a “Good” rating for collision and occupancy protection, LED lighting for its headlights and automatic emergency braking, according to Inside Mazda.

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Features Of The Mazda CX-9 That Families Love

In addition to its three-row seating, families love the interior of the 2017 Mazda CX-9.  The spacious cabin features Nappa leather seats, rosewood accents and a full-color Infotainment display mounted on the dashboard.  There are two choices for emergency braking — Smart City Brake Support for low-speed emergency braking and Smart Brake Support for faster highway speeds.  In addition, the full smorgasbord of i-ACTIVSENSE safety features are designed to keep your family safe.  The CX-9 also recently received recognition for Wards Automotive’s “10 Best Interiors” list and “10 Best Engines” list for 2017.

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Consider The 2017 Mazda CX-9 For Your Family

We know how much your family means to you and keeping them safe while on the road is a priority.  Why not check out the 2017 Mazda CX-9 if you’re in the market for a new family car?  Stop by Cardinale #MazdaSalinas, located in the Salinas Auto Mall, and take the Mazda CX-9 for a test drive.  Let our Sales team and Finance department work with you to arrange a deal that fits your budget.  You can even drive it home the same day!  Visit our website at www.CardinaleMazda.com for a complete listing of our inventory or to complete an online application for quick pre-approval.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

 

Cardinale Mazda Salinas Says, “Surf’s Up!”

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Who doesn’t love to watch the surfers at the beach as they catch a wave and ride it ashore?  It’s mesmerizing to watch, but even better if you can join in on the fun!  Even if you didn’t learn to surf during your teen years, Cardinale Mazda Salinas, your favorite Mazda auto dealer, believes it’s never too late to add surfing to your bucket list.  We’re lucky to live in sunny California with plenty of coastal beaches.

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Make This The Summer You Take Surf Lessons At Monterey Bay

That’s right, get your feet wet and sign up for surf lessons at Monterey Bay Surfing, located at 3770 The Barnyard, Carmel-By-The Sea.  Inquire about their group, couples or private surfing lessons.  All ages are welcome and it’s suggested that you know how to swim.  Most lessons are two hours in length and are taught by professional instructors.  Included in the price of the lesson is all the equipment you’ll need, such as a wetsuit and surfboard.  You may even be able to rent mounted Go-Pros to memorialize your surf lesson!  What are you waiting for?  Crank up the Beach Boys, and envision yourself balancing on a surfboard.  Hang ten!  Summer’s about to get even better.

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How About A Convertible To Make Your Summer Fun Complete?

Speaking of fun, why not consider stopping by Cardinale Mazda Salinas and take a 2017 Mazda Miata MX-5 convertible out for a spin?  Put the top down, slip on your sunglasses and enjoy the open air.  Zoom-zoom!  Feel the rush?  Our friendly Sales team and Finance department can help you own the Miata of your dreams.  Or, if you’re looking for a family car, we’ve got a great selection of the latest Mazda models, including the Mazda CX-5 crossover SUV or the three-row Mazda CX-9.  See our #CertifiedPreowned vehicles as well.  Check out our website at www.CardinaleMazda.com for a complete listing of our inventory.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com