At Mazda, the designers start out with a pencil and paper to sketch sculptures, taking cues from the different forms of nature for example, a cheetah in motion. These sketches are then remodeled into life-size 3D objects using automotive clay, by skilled clay modelers. This is when a simple idea takes a realistic form and gains a distinct identity.

Clay modelers at Mazda persevere to fine-tune the model surfaces by repeated finishing with aluminum, to eliminate any flaws or imperfections. Through this process, the design moves closer to reality. Artists work tirelessly with their hands to create sculptures that seem to exude a humane soulfulness. With slight changes in the models, the artists are able to intuitively create a form that appeals to the human heart. It is this sensuous beauty of human touch that is impossible to recreate through digital technology.

The clay modelers at Mazda work in collaboration with the digital modelers who use technology to create 3d models. The models created through clay can be checked for imperfections by using computer software. Inversely, the designs created by digital technology can be further enhanced through clay modeling. The harmony between the exquisite craftsmanship of the clay modelers and the technical advancements of digital technology creates a fascinating design in a tangible form. The humane touch provided by the handiwork of skilled clay modelers produces a design that has a heart and soul and seems to breathe like a live cheetah.

To witness the exquisite craftsmanship of clay modelers at Mazda please visit Cardinale Mazda.

 

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com