Mazda Motor Corp will soon debut its better, lighter, sportier, more fuel efficient refreshed Mazda MX-5 Miata. The new car went on sale last week in Japan and its entry price was lowered; however its real test will be in North America, where the roadster goes on sale this summer. The Japanese automaker plans to sell 30,000 MX-5 Miatas globally and is expected to soak up at least half that demand. Mazda CEO, Masamichi Kogai, said: “We don’t have such high volume expectations, compared with the Mazda2 or Mazda3. But it’s a Mazda brand icon…It will help us raise the value of the Mazda brand.” If you would like to read the full article please click on the link below:
http://adage.com/article/cmo-strategy/mazda-pins-hope-miata/298739/
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