Mazda Motor Corp. recently announced that it will pursue its diesel engine dreams, even though the outlook is looking cloudy after Volkswagen’s recent dilemma. Dave Sullivan, an Analyst for Industry Researcher AutoPacific Inc. said: “It’s been delayed and delayed, and Mazda keeps saying it’s coming. At this point, I don’t understand why they would need a diesel for this market. I don’t see it happening.” The development of the new SKYACTIV-D engine is very important for Mazda since 45% of its domestic sales are diesel models. Satoru Takada, an analyst at TIW Inc. in Tokyo, said: “Mazda is aiming to introduce the diesel vehicles in North America, but this Volkswagen cheating case looms dark in front. There is the possibility that authorities raise the bar of emissions testing even higher. That would be a burden for their strategy.”
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