Mazda’s U.S. Strategy is to Boost Crossover Sales

Mazda 2 Mazda’s U.S. Strategy is to Boost Crossover Sales

Newly appointed Mazda North America CEO Masahiro Moro underwent an interview at the 2015 Frankfurt Auto Show, indicating the company’s plans for the future in the U.S. market. Moro reported that Mazda’s U.S. strategy is to build customer loyalty and increase profits by focusing on boosting sales of its crossovers. By focusing on crossover sales, the automaker is less dependent on the sales of the Mazda3 compact car. Moro stated, “I wish that more than 50 percent of our total [U.S.] sales in two or three years be crossovers.” The Mazda CX-3 was recently launched during summer 2015 and the Mazda CX-9 replacement is on its way, so the goal of 50 percent in the near future is within reach. Even though the automaker has had success with the Mazda3 in the U.S. market, buyers are not hesitant to change brands for their next car, so customer retention is key to the success. Test drive a Mazda crossover today at Cardinale Mazda in Salinas.

 

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com/?ibp-adgroup=SE_Target