If you ever wondered if color of a car makes any difference, Cardinale Mazda Salinas is here to inform you that yes, color matters.  Automakers have known for years that there’s psychology involved when it comes to selecting vehicle colors.  Take a look at the vehicles passing you by on the freeway and take stock of the most popular colors you see.

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Consumers Drive The Market For Colors

It comes as no surprise that consumers are the driving force behind the colors that we see on car dealership lots.  According to Kelley Blue Book, the most popular color choices among consumers determine colors churned out by the auto manufacturers.  Right now, silver leads the way among all vehicles for the most popular color choice, followed by white and then black.  Further, Kelley Blue Book reveals that if consumers are unable to acquire a car in their color of choice, “39 percent of consumers were likely to change brands if they couldn’t get the color they wanted.”

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Choice Of Color Can Affect Your Vehicle’s Resale Value

It may be hard to believe, but the color of your vehicle can actually affect its resale value.  For instance, if your car’s color is among the most popular, chances are you’ll be able to sell your vehicle faster and at a good, fair price.  However, if your car is purple, lime green, orange or some other bright or odd color, these lesser popular colors may cause your vehicle’s value to depreciate even more.

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Other Ways In Which The Color Of Your Car Matters

Contrary to popular myth, it does not cost more to insure a red car than a black car.  However, it may cost more to buy a red car than a black vehicle.  That’s because red or other bright colors cost more to make and purchase, and often require a special finishing to keep from fading.  Thieves are most likely to target cars that are silver, white, black, gold and green.  Apparently, they like the same top three colors that the general population does!  Finally, people generally believe that red cars get pulled over most often for speeding tickets.  Surprisingly, the color red placed second — the car colors most pulled over by cops were white, red, grey and silver.

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Swing By Cardinale Mazda In Salinas To Look At Our Colorful Lot

It would appear that selecting a car color that is silver, white, black or even gray is your best bet for resale value.  However, if you want to be bold and stand out in a sporty convertible, like the 2017 Mazda MX-5 Miata, by all means go red!  Stop by and see us at the Salinas Auto Mall, and let us show you our colorful dealership lot.  We’ve got a great selection of the latest Mazda models and #CertifiedPreowned vehicles.  Be sure to check out our user-friendly website at www.CardinaleMazda.com for a complete listing of our inventory.  Next time you are in the market for a new vehicle, don’t forget to consider the psychology of color!

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com