The MX-5 from Mazda has received the World Car Design of the Year award for 2016. The awards identify and notice the most exceptional and innovative qualities in the design of cars. The 2016 winner was finalized by 73 members from 23 countries consisting of automotive journalists. The MX-5 raised a victory flag over other cars in finale alongside others like the Mazda CX-3 and Jaguar XE. The auto show took place on March 24 in New York. The competition for the World car design of the year 2016 title was also fought against Mercedes Benz (GLC) and Audi A4.
While addressing the press regarding the award CEO and President of Mazda operations, North America Masahiro Mori said that it is an honor to receive the award of World Car design of the year. Driving roadsters should always be a fun loving approach – which was the goal of the design team in its appearance. Mr. Moro said he received the award not only as managing executive officer but also on behalf of the entire Mazda family, employees, customers, the company overall and its retail partners. Mazda’s General Manager and Executive Officer for the division of design – Ikuo Maeda, said it is a proud moment to receive the award which proved their designs were connected with people across the globe. The theme design of KODO aimed to indulge life in cars and a continued research in the scope for betterment enhanced this to be a Japanese pride brand.
MX-5 is the 4th generation and 6th model in the vehicles designed to feature the entire range of KODO (It is a Soul of Motion design) plus SKYACTIV TECHNOLOGY. The main attractions of this model which is launched in the year 2015 around the world are a feel of fun drive, decreased weight of curb and a design that is human centered. It also received some 30 other awards along with World car design. Mazda aims to design cars which customers feel they can choose always with the utmost quality deliverance, durable quotient, safety as priority and a fun drive.
For more information regarding the awards and accolades the Mazda MX-5 won or to drive this legendary vehicle for yourself, please visit Cardinale Mazda.
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