Imagination leads to creativity at Mazda. Imagination dictates all the products in the Mazda lineup. Designers at Mazda are all master craftsmen who have dedicated their lives to finding answers to all the design challenges posed at Mazda and create human-centric designs that satiate the needs of the driver. Mazda tries to create the perfect horse-rider synchronization through which oneness between the master and the beast or in other words the driver and the car can be achieved.
Mazda’s KODO-Soul of Motion concept is the best example of its philosophy. KODO is not just a design concept applicable for a single car. It is a set of principles that Mazda designers follow and will always remain relevant. Each of the cars is infused with fluidity of motion- the sprint of a wild beast or the crouched position of a sprinter just before the race begins. KODO can also be applied to items outside auto manufacturing like furniture. Mazda had displayed the versatility of KODO when it had unveiled a chair at the 2013 Milan Fair. The design replicated release of sudden pent-up energy and motions of a track and field athlete. Although designing a chair was a challenge, it gave Mazda engineers critical insights into future Mazda designs.
KODO is about free-flowing imagination. It is a universal design language. Each of the clay modelers, color experts, badge designers and audio system designers know that miscalculations or even tiniest of deviations from the actual design can render the design useless. That is why they spend days and weeks on just engraving the picture of the design in their hearts before they set to work. Mazda designers are encouraged to learn with their eyes and use their own intuition and imagination to find answers.
The Mazda MX-5 Miata is an exemplar of this design philosophy. It is about precise handling. It obeys each of your commands to perfection and allows you to be imaginative. It has consistently held the Guinness World Records for being the best-selling two-seater sports car.
One can expect that Mazda will always put driver and passenger satisfaction over everything else. For more information, call Cardinale Mazda.
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Cardinale Mazda
500 Auto Center Circle
Salinas, California 93907
Phone: 877.989.9252
Website: www.cardinalemazda.com