Mazda Actively Engaging with South by Southwest On-Goers
As the Official Automobile Sponsor of South by Southwest (SXSW), Mazda is putting a stamp on the ten-day festival, with consumer engagement activities. Beginning March 13th through March 22nd, Mazda will interact with Film and Music Festival attendees through a panel discussing the relevancy of a brand in today’s digital revolution, interactive technology, music installations, gaming associations and in-vehicle experiences throughout. Russel Wager, Vice President of Marketing for Mazda North America, said: “Mazda's presence at South by Southwest puts us front and center in the conversations taking place around experiences, music and creativity. The goal is to enhance an attendee's experience with a memorable Mazda brand interaction." If you would like to read the full article please click on the link below:
http://www.mazdausamedia.com/index.php?s=31626&item=125989
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