In an effort to bridge the gap between Mazda and Hispanic consumers, Mazda North American Operations is launching an advertising campaign aimed at the Hispanic community. Primarily, the campaign’s objective is to clarify aspects of Mazda’s core values that are similar to what Hispanics typically embrace.  Cardinale Mazda, located in the Salinas Auto Mall, is excited about this endeavor by Mazda and is totally onboard!

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Three Key Components Of The Campaign

According to Inside Mazda, the primary values that the Mazda campaign hopes to instill in the minds of its Hispanic consumers are Passion, Harmony and Perseverance.  Research by Mazda indicated that there are potentially twelve million or more Hispanic consumers in the United States alone.  However, Hispanics tend not to be as familiar with the Mazda brand, and this ad campaign hopes to change the face of Mazda for Hispanics.  Slated to begin in July 2017, the Spanish-speaking ads will be run on Hispanic television stations such as Telemundo and Univision.  Mazda has high hopes that the campaign will encourage Hispanics to recognize the brand and visit Mazda dealerships.  This is an important first step to establishing a positive corporate relationship with Hispanics. Kudos to Mazda for tapping into this potential group of consumers!

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Cardinale Mazda in Salinas Welcomes Hispanics To Our Dealership

We encourage all minorities, including Hispanics, to visit our Salinas car dealership.  You’ll find that our Sales team and Finance department are friendly and prepared to answer your questions.  We have an online website that can be accessed at www.CardinaleMazda.com and provides more information such as a listing of our inventory, special promotions and an online application for quick pre-approval.  Talk to us and let us know what we can do to help you find the perfect vehicle to fit your lifestyle and budget.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com