To enter into a market for recreational driving, Mazda has introduce its next-generation, two-seater Mazda Miata. Under the hood lies a 2.0-liter four-cylinder engine that delivers 155 horsepower and 148 pound-feet of torque. Mazda’s target market for the Miata is ages 40 to 60, married, and have an average income of $85,000 to $130,000. With an initial price of $24,000, Mazda is optimistic that the market has shifted and buyers are ready to purchase an exciting vehicle just to have fun in. If you are interested in reading more of this article please click the link below: http://www.latimes.com/business/autos/la-fi-hy-mazda-miata-20150801-story.html#page=1
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Cardinale Mazda
500 Auto Center Circle
Salinas, California 93907
Phone: 877.989.9252