Designing a great car is not merely putting aesthetic pieces together but creating a functional piece of moving art. Every minute detail should be kept in mind while designing these roadsters. The designers and modelers at Mazda are artists, not engineers. They had to capture the essence of “KODO – Soul of Motion” and applied it to a new small car. Thus emerged the HAZUMI concept car.
HAZUMI is a word in Japanese that means “spring up” or “to bound”. This nomenclature was used to project the car as a small vigorous animal, full of energy. The team of designers was led by Ryo Yanagisawa who wanted to enhance the notion of a car from a mode of transport to an art form. The man responsible for modeling the concept was expert sculptor Yutaka Sukegawa. He was entrusted the task of creating shapes to bring the spirit of KODO alive.
When you look at the HAZUMI model, you are reminded of an athlete’s crouch. Since it is a small car, it captures a sense of tension on the frames and surfaces. Therefore, applying shapes to HAZUMI’s compact dimensions became a challenge. The muscularity of an athlete’s body is reflected in the car’s lean form. Adding to this is the unique surface quality of forged metals that give the car a sense of depth and dimension.
The HAZUMI concept car does not bow to conventional norms and encapsulates the same engineering features as its larger counterparts. It solidifies the notion that the KODO design can be universally applied to vehicles of any size without losing an ounce of impact.
For more information about the HAZUMI concept cars, visit Cardinale Mazda today.
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Cardinale Mazda
500 Auto Center Circle
Salinas, California 93907
Phone: 877.989.9252