The Spirit of Mazda: Jinba Ittai!

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What exactly is Jinba Ittai?  It’s a very important part of the culture and foundation of Mazda’s design philosophy.  And the meaning is quite interesting.  When a horse carries a rider, there can be a unique relationship where the two actually become one.  That is the goal of current Mazda engineering and design—that the vehicle and driver become one in comfort, efficiency and beauty.

It’s probably shocking to find out that the average American spends 46 minutes in their vehicles every day.  That’s exactly what a study by AAA Foundation for Traffic Safety and the Urban Institute discovered. That adds up to nearly 280 hours either driving in a vehicle or riding in one as a passenger. Mazda’s commitment to Jinba Ittai is extremely evident in its stunning Miata MX-5. Whether using color to blend the interior and exterior design, or the focus on extreme comfort for both the passenger and driver, the MX-5 Miata provides a soothing blend of engineering and design.

The features in the Miata interior features are flawless, from instrumentation to a wide field of vision for drivers.  Engineers have put a great deal of thought into safety features, as well. It has dual front airbags, side impact airbags, side impact door beams and three point safety belts with pretensioners and force limiters.  There’s even a tire-pressure monitoring system to make sure your tire pressure is absolutely perfect.

Under the hood, the Miata MX-5 also delivers.  You get 155 hp @ 6000 rpm, 148 lb-ft torque @ 4600 rpm and a 16-valve 4-cylinder with VTT. It’s got highly responsive acceleration and a super smooth-shifting transmission.

But aside from all that, the Miata MX-5 is just a fun, sexy, head-turning ride.

The MX-5 Miata is a sports car that embraces Jinba Ittai and you’ll love every minute you drive it. Come see for yourself at Cardinale Mazda today! But fair warning—once you drive it, you won’t want to go home without it.

 

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com