Buying a new car can be difficult with all the different choices to make. Choosing between features like heated seats, manual or automatic, blue or white and much more is overwhelming. To improve the customer car buying experience, Mazda is joining with the George P Johnson experiential agency. They are aiming to reduce stress and develop a more interactive and personal process for each car buyer.

 

Mazda and its new partner will first be improving and changing the showroom experience to invite prospective car buyers in. Mazda’s looking to revamp all of their auto shows, and make them more accessible for people interested in learning about the new vehicles. Mazda is training crews to tell a narrative of craftsmanship and focus on the features most applicable to each customer. They are also adding new video content to really immerse car buyers in the experience. Customers will be able to sit in, feel and drive cars they are interested in.

 

An important aspect of car buying is creating a strong connection between the customer and the car; they should love each and every little detail. At auto shows, Mazda will help customers in both the research and purchasing phases, helping people find a car which suits their needs. Mazda is also adding teams to answer questions and share both their’s and Mazda’s passion for cars. If these auto show booth improvements show promise, expect to see them rolled out to dealerships across the country. For an already fantastic car buying experience right at home, check out Cardinale Mazda for friendly and knowledgeable customer service.

 

 

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com