Mazda Tests Reactions Of Consumers To Features Commonly Associated With High-End Luxury Models

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In a clever marketing ploy, Mazda’s North American Operations recently conducted a test among consumers to pick the vehicle they liked best after a test drive.  The consumers were under the impression that the vehicles were high-end luxury cars.  However, they were in for a surprise!  Unbeknownst to them, one of the vehicles was a Mazda.  Cardinale Mazda Salinas, located in the Salinas Auto Mall, shares the startling results of the consumers’ choice.

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Can Consumers Differentiate Between A Luxury Car And Mazda?

Given the opportunity to test drive a high-end luxury vehicle and a Mazda, with all identifying features of both cars removed, the test was to see which vehicle consumers would choose after a test drive of each model.  The test proved so insightful that it has been made into a 30-second ad campaign for Mazda.  Overwhelmingly, five out of six consumers chose the Mazda vehicle over the high-end luxury car.  This is great news for Mazda!  Now maybe consumers will realize that a Mazda can provide all the comforts of a high-end luxury vehicle at a far more affordable price. The advertising spot is scheduled to run now through September 4th on major television channels. Catch it while you can!

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Come To Cardinale Mazda Salinas To Test Drive A Mazda Today

Why not discover for yourself just how similar a Mazda is to a high-end luxury model?  Stop by Cardinale #MazdaSalinas and test drive the Mazda model of your choice!  We’ve got a great selection of the latest Mazda models, including the 2017 Mazda CX-5 crossover SUV and the 2017 Mazda Miata MX-5 convertible.  Check out our website at www.CardinaleMazda.com for a complete listing of our inventory.  You can be driving in style in no time.  Our friendly Sales team and Finance department can help you drive off the lot the same day in your new Mazda.  Enjoy the ride!

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Cardinale Mazda Salinas Encourages You To Get Fit This Summer At Titus Park Swim And Tennis Club

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If you haven’t joined already, Cardinale Mazda Salinas, your local Mazda auto dealer, highly recommends a family membership at the Titus Park Swim and Tennis Club.  Located at 127 San Benancio Road in Salinas, it’s the perfect place to make new friends and connect with old friends.  The best part, however, is you and your family can keep fit this Summer by regular swimming and games of tennis!

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Come To The Community Swimming Hole

At Titus Park, you’ll enjoy a sense of community with the people in your neighborhood.  Fun for all ages awaits and who doesn’t enjoy a cool dip in the pool on a sizzling hot day?  For those with small children, there’s a kiddie pool.  Lifeguards are plentiful and attentive.  There are frequent “adults only” swim breaks.  When the kids get hungry, there’s a snack bar available.  Special events are planned throughout the Summer, such as movie nights.

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Tennis Anyone?

Tennis fans will enjoy making use of Titus Park’s tennis courts.  Whether it be singles or doubles, swing your rackets and send those tennis balls flying across the net.  It’s a great workout for all ages!  It’s never too late to learn, and it’s always an opportunity to teach the next generation how to play tennis.  After you’ve finished a match, soothe your muscles with a swim in the pool!

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Visit Cardinale Mazda Salinas And Browse Our Lots

We’d love for you to visit us at Cardinale Mazda Salinas!  We’re easy to find, right here in the Salinas Auto Mall.  We’ve got a great selection of the latest Mazda models and #CertifiedPreowned vehicles.  Come browse and talk to our friendly Sales team about our current specials.  We’ve got a car for every lifestyle and budget!  See our website at www.CardinaleMazda.com for a complete listing of our inventory.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Why Mazda’s Plans For A Diesel Market In The U.S. Might Be A Brilliant Move

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In a year that has seen Mazda’s worldwide sales volume increase by 1.6%, U.S. sales failed to increase.  However, Mazda has a plan that may help increase future U.S. sales, namely making a diesel-powered CX-5 available to U.S. markets. We’re excited about this at Cardinale Mazda in Salinas.

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Diesel-Powered Mazda Vehicles Sell Briskly In Other Countries

There is a global pattern developing of increasing sales of Mazda vehicles equipped with a diesel engine.  For example, Mazda sales of diesel-powered CX-5s in Japan is roughly 74% and it’s 58% in Europe.  In the U.S., of course, there have been zero sales of diesel-powered Mazda units simply because of its unavailability.  Mazda has plans to shake up its global sales with a goal of increasing sales by 50,000 units.

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CX-5 Is The Perfect Choice For Debut Of Diesel Engine In U.S.

It’s no secret that the most popular Mazda vehicle in the U.S. is currently the CX-5 crossover SUV.  Sales are continuing to climb with the recent release of the 2017 Mazda CX-5.  So it’s a perfect fit to introduce a diesel-powered Mazda CX-5 since it’s already a well-received and top-selling Mazda vehicle.  What are some of the other Mazda models that we might be seeing in the U.S. in the not-too-distant future with diesel engines?  The obvious choices are the CX-9, Mazda 6, and the CX-3.  The diesel revolution may just be beginning in the U.S., but it’s sure to be a brilliant move for Mazda!

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Make Cardinale Mazda Salinas Your One-Stop Mazda Auto Dealer

We want to be your one-stop auto dealership.  Make the Mazda brand your first choice every time.  We’ve got the best selection of all the latest Mazda models and #CertifiedPreowned vehicles.  To see our current inventory, check out our website at www.CardinaleMazda.com.  Let us know how we can best serve you.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

 

Cardinale Mazda Salinas Offers Tips For Staying Cool In Your Car

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As summer heat waves descend upon us, it’s important to find ways to keep cool.  Cardinale Mazda Salinas, your favorite Mazda auto dealer, has some suggestions for how you can keep yourself, your family and pets cool in your vehicle during the hot summer months.

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The Importance Of Vehicle Maintenance During A Heat Wave

The most important consideration in staying cool in your vehicle, is to make sure it is in top running condition.  Bring your vehicle to Cardinale #MazdaSalinas, and let our highly trained Service technicians give your car a tune-up.  We’ll check to be sure your radiator is free of leaks and that you have enough fluids in your car to prevent overheating.  Let us inspect your tires to be certain they are well-inflated and in good shape.  In addition, we’ll be glad to check your air-conditioner and see that it is putting out plenty of cold air.

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Never Leave Children Or Pets In A Vehicle During Hot Weather

No doubt you’ve seen the headlines about children or pets dying in vehicles when left unattended for even a short duration.  That’s because the temperature inside a closed up vehicle climbs at an astonishing and dangerous rate.  It’s never safe to leave pets or children unattended inside a vehicle.  The risks are many, including having your vehicle’s windows smashed by well-meaning individuals who think they are “saving” the lives or your pet or children.  Plan accordingly so you are not faced with a dilemma of having to leave pets or children unattended in a car. It’s always a good idea to devise a plan when you have infants or small children traveling with you in a vehicle to make sure you don’t accidentally leave them behind.  For instance, take off one of your shoes and place it on the floor in front of a child’s car seat.  You’ll surely notice that you are only wearing one shoe when you exit your vehicle, prompting you to find the other shoe and see that you need to remove your child or children from the car.

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Other Tips For Summer Travel

If you are planning a road trip, try to do most of your driving in the early morning or later in the evening, when it is likely to be cooler.  Keep cool drinks on hand, including plenty of water to keep everyone hydrated.  If you have small children, use window shades — they are easy to install and most are the stick-on variety.  Pack an emergency kit for road trips and include such things as sunscreen, an extra car charger for your cell phone, and snacks.

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Visit Cardinale Mazda Salinas For Your Next Vehicle

Come see us the next time you’re in the market for a new vehicle. We’ve got a great selection of the latest Mazda models, including the 2017 Mazda Miata MX-5.  We also encourage you to browse our lot and see our Certified Preowned vehicles.  Or, see our website at www.CardinaleMazda.com for a complete listing of our inventory.  Our user-friendly website makes it possible for your next car to be just a few clicks away with an online application for quick pre-approval.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

2017 Mazda CX-9 Recipient Of Top Safety Pick+ Rating From IIHS

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Another reason for Mazda to celebrate — the recently released 2017 Mazda CX-9 has earned a Top Safety Pick+ rating from the Insurance Institute of Highway Safety (IIHS).  This is a prestigious, top rated score awarded by the IIHS. As your #1 Mazda auto dealer, Cardinale Mazda Salinas, we’re proud to stand behind the Mazda brand.

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Excellent Safety Rating For The Mazda CX-9

The 2017 Mazda CX-9, a family-friendly, three-row SUV was put to the test by the IIHS and passed with flying colors in every category.  This included a “Good” rating for collision and occupancy protection, LED lighting for its headlights and automatic emergency braking, according to Inside Mazda.

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Features Of The Mazda CX-9 That Families Love

In addition to its three-row seating, families love the interior of the 2017 Mazda CX-9.  The spacious cabin features Nappa leather seats, rosewood accents and a full-color Infotainment display mounted on the dashboard.  There are two choices for emergency braking — Smart City Brake Support for low-speed emergency braking and Smart Brake Support for faster highway speeds.  In addition, the full smorgasbord of i-ACTIVSENSE safety features are designed to keep your family safe.  The CX-9 also recently received recognition for Wards Automotive’s “10 Best Interiors” list and “10 Best Engines” list for 2017.

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Consider The 2017 Mazda CX-9 For Your Family

We know how much your family means to you and keeping them safe while on the road is a priority.  Why not check out the 2017 Mazda CX-9 if you’re in the market for a new family car?  Stop by Cardinale #MazdaSalinas, located in the Salinas Auto Mall, and take the Mazda CX-9 for a test drive.  Let our Sales team and Finance department work with you to arrange a deal that fits your budget.  You can even drive it home the same day!  Visit our website at www.CardinaleMazda.com for a complete listing of our inventory or to complete an online application for quick pre-approval.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

 

Cardinale Mazda Salinas Says, “Surf’s Up!”

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Who doesn’t love to watch the surfers at the beach as they catch a wave and ride it ashore?  It’s mesmerizing to watch, but even better if you can join in on the fun!  Even if you didn’t learn to surf during your teen years, Cardinale Mazda Salinas, your favorite Mazda auto dealer, believes it’s never too late to add surfing to your bucket list.  We’re lucky to live in sunny California with plenty of coastal beaches.

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Make This The Summer You Take Surf Lessons At Monterey Bay

That’s right, get your feet wet and sign up for surf lessons at Monterey Bay Surfing, located at 3770 The Barnyard, Carmel-By-The Sea.  Inquire about their group, couples or private surfing lessons.  All ages are welcome and it’s suggested that you know how to swim.  Most lessons are two hours in length and are taught by professional instructors.  Included in the price of the lesson is all the equipment you’ll need, such as a wetsuit and surfboard.  You may even be able to rent mounted Go-Pros to memorialize your surf lesson!  What are you waiting for?  Crank up the Beach Boys, and envision yourself balancing on a surfboard.  Hang ten!  Summer’s about to get even better.

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How About A Convertible To Make Your Summer Fun Complete?

Speaking of fun, why not consider stopping by Cardinale Mazda Salinas and take a 2017 Mazda Miata MX-5 convertible out for a spin?  Put the top down, slip on your sunglasses and enjoy the open air.  Zoom-zoom!  Feel the rush?  Our friendly Sales team and Finance department can help you own the Miata of your dreams.  Or, if you’re looking for a family car, we’ve got a great selection of the latest Mazda models, including the Mazda CX-5 crossover SUV or the three-row Mazda CX-9.  See our #CertifiedPreowned vehicles as well.  Check out our website at www.CardinaleMazda.com for a complete listing of our inventory.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Mazda Visualizes Its Cars Of The Future

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Mazda has an unique vision for its cars of the future.  Unlike other auto manufacturers who have gone into a frenzy over electric vehicles (EVs), Mazda has taken a more cautious approach.  That’s because Mazda has looked into the future and realizes that we’re nowhere ready for a full-scale fleet of electric vehicles.  It will takes years for infrastructure to be in place to support EVs.  Cardinale Mazda Salinas shares how Mazda envision its cars of the future.

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Driving Pleasure Always At The Forefront

According to The Truth About Cars, the CEO of Mazda North American Operations, Mashiro Moro, Mazda holds the belief that, “…driving pleasure should never die.  And we’re selling our products to a core customer who loves driving.”  He may have hit the nail on the head, as there are skeptics who think that the driverless cars, flying vehicles and commuter passenger vehicles (bigger than what we’re already seeing with Uber or Lyft) will leave a void and people will yearn to get behind the wheel and drive.  You might say it’s the Mazda Zoom-Zoom philosophy.

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Government Regulations A Concern For Future Vehicles

Whenever the government decides to regulate an industry, you can almost predict that it’s going to be tough on the businesses targeted. Mazda is rightly worried that if government begins to regulate the auto industry more aggressively, it may force a change of direction for future plans.  Mazda is looking towards a future over the next several decades that is focused on combustion engines.  Right now, Mazda will release a CX-5 crossover SUV with a diesel-powered engine, possibly by this Fall 2017.

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Visit Us For A Zoom-Zoom Experience

Come visit us at Cardinale #MazdaSalinas, and let us demonstrate how you can experience more driving pleasure.  We’ll put you behind the wheel of a 2017 Mazda3 Sport car or another Mazda model and then encourage you take it out for a spin.  We guarantee you’ll come back smiling!  That’s the Mazda effect, that joy of driving that occurs when you connect with the road in a Mazda. To view our inventory or to fill out an online application for quick pre-approval, see our website at www.CardinaleMazda.com.  Shouldn’t you be driving a Mazda?

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

The Psychology Of Color: Cardinale Mazda Salinas Explains Why Color Is Important When Buying A Car

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If you ever wondered if color of a car makes any difference, Cardinale Mazda Salinas is here to inform you that yes, color matters.  Automakers have known for years that there’s psychology involved when it comes to selecting vehicle colors.  Take a look at the vehicles passing you by on the freeway and take stock of the most popular colors you see.

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Consumers Drive The Market For Colors

It comes as no surprise that consumers are the driving force behind the colors that we see on car dealership lots.  According to Kelley Blue Book, the most popular color choices among consumers determine colors churned out by the auto manufacturers.  Right now, silver leads the way among all vehicles for the most popular color choice, followed by white and then black.  Further, Kelley Blue Book reveals that if consumers are unable to acquire a car in their color of choice, “39 percent of consumers were likely to change brands if they couldn’t get the color they wanted.”

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Choice Of Color Can Affect Your Vehicle’s Resale Value

It may be hard to believe, but the color of your vehicle can actually affect its resale value.  For instance, if your car’s color is among the most popular, chances are you’ll be able to sell your vehicle faster and at a good, fair price.  However, if your car is purple, lime green, orange or some other bright or odd color, these lesser popular colors may cause your vehicle’s value to depreciate even more.

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Other Ways In Which The Color Of Your Car Matters

Contrary to popular myth, it does not cost more to insure a red car than a black car.  However, it may cost more to buy a red car than a black vehicle.  That’s because red or other bright colors cost more to make and purchase, and often require a special finishing to keep from fading.  Thieves are most likely to target cars that are silver, white, black, gold and green.  Apparently, they like the same top three colors that the general population does!  Finally, people generally believe that red cars get pulled over most often for speeding tickets.  Surprisingly, the color red placed second — the car colors most pulled over by cops were white, red, grey and silver.

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Swing By Cardinale Mazda In Salinas To Look At Our Colorful Lot

It would appear that selecting a car color that is silver, white, black or even gray is your best bet for resale value.  However, if you want to be bold and stand out in a sporty convertible, like the 2017 Mazda MX-5 Miata, by all means go red!  Stop by and see us at the Salinas Auto Mall, and let us show you our colorful dealership lot.  We’ve got a great selection of the latest Mazda models and #CertifiedPreowned vehicles.  Be sure to check out our user-friendly website at www.CardinaleMazda.com for a complete listing of our inventory.  Next time you are in the market for a new vehicle, don’t forget to consider the psychology of color!

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Mazda Partners With ChangeUp, Inc. To Promote Mazda Brand And Engage Consumers

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In a strategic move by Mazda North American Operations, Mazda will partner with ChangeUp, Inc. in an effort to improve retail operations.  Inside Mazda indicates that this involves a long-term redesign of all active Mazda dealerships. ChangeUp, Inc. is headquartered in Orange County, California and specializes in branding, as well as design and architecture.  Cardinale #MazdaSalinas, located in the Salinas Auto Mall, is onboard with the anticipated redesign of Mazda dealerships in North America and welcomes ChangeUp, Inc. to the team!

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Focus On The Consumer And Mazda Dealer Relationship

The primary intent for partnering with ChangeUp, Inc. is to capitalize on the key relationship that occurs between customers and Mazda dealerships.  This focus will include helping Mazda further its brand by improving the connectivity and communications between consumers and Mazda employees.  There may also be some ongoing redesign of the dealerships themselves to make the premises more welcoming and warm in an effort to build better consumer relationships.  Mazda is excited about the commitment shown by ChangeUp, Inc. to deliver consultations that will ultimately result in improving customer engagement and hopefully, retail sales.

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Join Us At Cardinale Mazda In Salinas As We Celebrate The Mazda Of Tomorrow

Big things are in store for Mazda in the coming months, as we partner with ChangeUp, Inc., and we’re confident you’ll benefit from all the exciting changes.  If you’re in the market for a new vehicle, don’t forget to shop Cardinale #MazdaSalinas first. Our friendly Sales team would love to show you around!  We’ve got a huge selection of the latest Mazda models, such as the 2017 Mazda3 Sport car or the 2017 Mazda CX-5 crossover SUV.  Let us help you drive off the lot in a vehicle that best fits your lifestyle and budget!  We make it easy with an online application you can complete for quick pre-approval on our website at www.CardinaleMazda.com.

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com

Cardinale Mazda Salinas Encourages You To Plan A Road Trip To Celebrate The 100th Anniversary Of U.S. National Parks

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Summer is officially here, and if you haven’t already planned your family’s ultimate road trip, Cardinale Mazda Salinas has a great suggestion!  Why not celebrate the 100th Anniversary of our U.S. National Parks by packing up the family for an outdoor adventure in one of the many national parks within driving distance?

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Make Lasting Memories With A Summer Vacation To The National Parks

Picturesque hikes, sparkling lakes, craters and rock formations await you in our beautiful National Parks. There are 117 National Parks and California is home to many of them, including Yosemite, Sequoia, Channel Islands, Death Valley, Joshua Tree, Kings Canyon, Lassen Volcanic and Redwood National Parks.  Take your pick — all are within easy driving distance of Salinas!  Or, if you want to venture out of state, there’s always the spectacular Grand Canyon in Arizona, or Utah lays claim to Canyonlands, Arches, Bryce Canyon, Zion and Capitol Reef!  One word of advice — if you are considering Yellowstone and the Badlands, avoid the last week of July and first two weeks of August during the Sturgis Bike Rally, when THOUSANDS of motorcyclists will converge on the area and overnight accommodations will be scare.

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National Park Freebies

Mark your calendar for August 25, 2017, which is officially the National Park Service Birthday.  The National Park Service was founded by our 26th President, Theodore Roosevelt. On this date, the National Parks will waive the entrance fee for those parks that normally charge a fee.  There are other freebies you can take advantage of — if you have a fourth-grader, he or she is entitled to a free annual pass, thanks to the Every Kid in a Park program.  If you are active-duty military or a disabled U.S. citizen, you can also receive free passes.

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Bring Your Vehicle To Us For A Tune-Up Before Your Road Trip

It’s always a smart move to have your vehicle inspected before you leave with the family on a road trip.  No one wants to have a vacation memory of a car breakdown in the scorching hot sun.  Make your plans now for a summer road trip and book a service appointment with our Service department.  We’re easy to find, right here at the Salinas Auto Mall!  While you’re here, browse our dealership lot for the latest Mazda models and #CertifiedPreowned vehicles.  Or, check out our website at www.CardinaleMazda.com for a complete inventory and our current special deals.  We wish you and your family “Happy Trails” as you travel this Summer!

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Cardinale Mazda

500 Auto Center Circle

Salinas, California 93907

Phone: 877.989.9252

Website: www.cardinalemazda.com